FLORES
Speakers
& moderators
The Azores Tourism Summit is attended by regional, national and foreign experts, from different professional areas, who will address different themes, share knowledge and experiences and contribute to raising awareness of the new opportunities that this type of tourism has for the development of the Azores
OCT 31
st
Talking to...
Paulo Salvador
TVI journalist
Paulo Salvador
Paulo Salvador, TVI journalist. Executive Editor, Great reporter, author of the longest-running gastronomy programme on national television ‘Mesa Nacional’ (2014-2023), founder of the Wine Summit ‘Must Fermenting Ideas’ (Cascais). Born in Angola, he is the author of four works on that country (Recordar Angola) and a gastronomic guide (Mesa Nacional). He is currently working on major reports and special projects for TVI. World Cheese Awards consultant. He has a degree in Social Communication from the Technical University of Lisbon, ISCSP.
PANEL I
OCT 31
st
Caring for Body, Mind and Spirit in the Azores
Victor Leal
Chairman of Termas de Portugal Association
Vitor Leal
- Born in Luanda – Angola, where he was born in 1971, having grown up in the parish of Vila Maior – S. Pedro do Sul and currently living in Termas de S. Pedro do Sul.
- Married and father of 2 daughters.
- Graduated in Law and Postgraduate in Public Employment Law from the Faculty of Law of the University of Coimbra and currently finishing his Master's degree in Public Business Administration (teaching part completed) from the same University.
- Specialization Course on Municipal Business Sector at the Faculty of Law of the University of Coimbra.
- Advanced Program for Municipal Managers at the Faculty of Economic and Business Sciences of the Portuguese Catholic University – Lisbon.
Senior Occupational Safety and Hygiene Technician. - For 7 years (January 2004 to February 2011) he was Managing Director of Termalistur - Termas de S. Pedro do Sul EM, SA, and has been Chairman of the Board of Directors of this company since November 1, 2013.
President of the Board of Associação das Termas de Portugal since April 2018, having been Vice-President between 2015-2018.
Vice-President of EHTTA – European Historical Thermal Association, since 2022.
Was responsible for Provere Termas Centro from 2016 to 2019. - President of the Board of the General Assembly of ADDLAP – GAL since 2015.
Member of the Management Body of ADRIMAG – GAL since 2020.
Member of the Board of Directors of ARPT – Agência Regional de Promoção Turística do Centro since 2013. - Member of the Board of Directors of Vila Maior Social Center – IPSS since 2013.
He has been developing his professional activity in consultancy in the area of thermal spa, health and well-being, as well as being a trainer in these areas and in the areas of Law; Human Resources; Safety and Hygiene at Work, Management and Finance.
Ana Beato
Founder of Misty Islands and Guia de Banhos de Floresta
Ana Beato
Founder of the Misty Islands project and certified as a Forest Bathing Guide. She integrates her training in management, sport and coaching into the development of projects that promote well-being through practices that connect with nature. Her career as a manager in high-pressure environments gives her a holistic and balanced vision that values health and sustainability.
Rita Santos
CEO of Satya Moments
Rita Santos
My name is Rita Santos, I'm from Terceira Island, Azores. I have a degree in Tourism Business Management from Escola Superior de Hotelaria e Turismo do Estoril. I have more than 12 years of professional experience in commercial areas, having worked with tour operators, travel agencies, in the event organization area, having worked in the hotel sector and also a certified trainer in the area of management and tourism.
From an early age, I was always guided by my values. The quest to expand my horizons and my knowledge, the freedom to explore the world, the connection with nature, authenticity and lightness, inspire my work and my lifestyle.
Having been born and raised on Terceira Island, in the Azores, my origins were always present within me, but it was over the years that I realized how much nature can be a refuge for those who face daily chaotic routines, stress and everyday pressure.
After a few years working in the areas of tour operations with travel agencies and national operators, in the commercial and event organization areas, I felt firsthand how challenging it can be to live in constant hustle and bustle.
It was at that moment that I found in yoga and nature a new way of rebalancing and well-being.
Inspired by my personal experience and, bringing with me the breeze and energy of the Azorean islands, were the reasons that led me to create this project - Satya Moments Retreats. Since then, I have dedicated myself to creating and providing opportunities for other people to reconnect with themselves and with life, through retreats that promote physical and mental well-being, in the contagious nature of the Azores archipelago.
These retreats are designed and thought for those who have a fast pace of life and deal with constant stress on a daily basis. They are for people who are on the verge of burnout, who face high levels of stress and anxiety, who feel lost and know they need a break, but don't know how or when to stop.
Here, we offer more than a simple break — we offer a transformative experience, with activities such as yoga, meditation, hiking on local trails, mindfulness dynamics, moments of silence and group sharing.
At this moment, I continue to develop and expand this project, with the mission of providing moments of personal transformation and well-being, throughout the Azores islands.
Fernando Morais
Sustainability Director at Six Senses Douro Valley
Fernando Morais
Fernando Morais, Sustainability Director at Six Senses Douro Valley, is 36 years old and Brazilian, born in São Paulo. With a degree in Gastronomy, Environmental Management and Environmental Technician, Fernando has over 12 years' experience in the luxury hotel industry. He began his career at the Botanique Hotel & Spa in Campos do Jordão, where he worked for a decade and acquired a comprehensive vision of sustainable and wellness practices. Later, with the hotel's transformation into Six Senses Botanique, he took on the role of sustainability manager, leading projects in line with ESG principles.
His career has been marked by a commitment to sustainability, well-being and social responsibility. At Six Senses Douro Valley, Fernando has found an environment where these values are deeply integrated into all operations, reinforcing his role in promoting practices that combine operational excellence with environmental, social and governance responsibility.
PANEL II
OCT 31
st
Artificial Intelligence and Big Data in Tourism
Evan Saunders
Vice Presidente of Global Travel & Hospitality at Azira
Evan Saunders
Evan Saunders founded the Tourism and Hospitality division of Azira in 2018. Azira delivers actionable insights on consumer behavior at a global scale, empowering Marketing and Operational Leaders to confidently reach, understand, market to, and measure highly targeted audiences, with over 500 destinations leveraging the company's solutions.
Prior to Azira, Evan founded Attract China, a tourism marketing company focused on Chinese travelers coming to America, and ran it as CEO over a four-year period, servicing 250 clients, speaking at over 30 conferences worldwide, and winning multiple industry-leading awards, including HSMAI’s Top 25 Most Extraordinary Minds.
An avid traveler and club sandwich enthusiast, Evan documents his adventures on his blog, ClubSandwichReviews.com.
Sérgio Guerreiro
Business Intelligence Department | Turismo de Portugal
Sérgio Guerreiro
PhD in Tourism. More than 25 years of experience in the tourism sector in the areas of strategy, market intelligence, tourism policy and innovation. Senior Director for Strategy & Knowledge Management at Turismo de Portugal and Chairman of OECD Tourism Committee and previously Chair of the European Travel Commission’s Market Intelligence Group. Tourism Expert in several workgroups from international organizations such as EU, UNWTO, OECD, ETC and WEF.
Invited Professor at Nova School of Business and Economics, Nova Information Management School and Universidad Europea das Canarias.
Nuno Lavrador
Founder and CEO of UpNorth
Nuno Lavrador
Born in Coimbra, where he graduated in Geography - Environmental Studies, he soon became interested in sustainability and the environment. After working for a few years in the Forest Resources Directorate and ICNF, he began his business career as a partner in SIGESTE - Sistemas de Gestão do Território, a technology company dedicated to software and hardware development. In 2015, alongside the SIGESTE project, he founded UpNorth, a technology company specialized in monitoring pedestrians and cyclists in both, urban and natural areas. Together with Eco-Counter, the world's leading company in this area, they have developed projects with national and international reference partners in the areas of tourism, mobility and smart territories.
PANEL III
31 OUT
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Innovation in Island Destinations
Dina Storey
CEO of Optimum Green Ventures
Dina Storey
Dina Storey is a Partner with Strategy& and a member of the firm’s Energy, Utilities, and Resources practice in the Middle East. She is also leading the development of the Strategy& ESG Impact Center.
Dina is an ESG and sustainability specialist with more than 16 years of extensive corporate and NGO/government experience. She has led projects involving climate change risk mitigation, global sustainability practices and methodologies, circular economy, energy efficiency, and ESG.
Prior to joining Strategy&, she led the development of the Dubai Expo 2020 sustainability and ESG agendas.
Arnar Már Ólafsson
Director General of the Icelandic Tourist Board
Arnar Már Ólafsson
Arnar Már Ólafsson is the Director General of the Icelandic Tourist Board, a position he has held since March 2023.
He brings extensive leadership experience in tourism, having worked in various roles, including marketing head at Icelandia, as well as leadership positions with Icelandic Mountain Guides and Iceland Rovers. Also, Arnar has years of guiding experience.
Arnar holds a DESS degree in international marketing and tourism from the Université de Savoie. He has also contributed to academia, teaching and directing tourism studies at the University of Iceland and the University of Akureyri, while serving as director of the Icelandic Tourism Research Centre.
Viktor Waal
CEO of spotAR
Viktor Waal
Viktor Waal is the CEO of spotAR, a leading company specializing in augmented reality solutions for tourism in Germany. With over 8 years of experience in the tourism and technology sectors, Viktor has been instrumental in developing innovative strategies that promote sustainability and enhance traveler experiences.
Viktor participated in the Madeira Tourism Startup Retreat and returned to the island in spring 2024 to develop a WebApp serving as a digital guide for Madeira. This WebApp is connected to an AI that provides personalized travel recommendations and tells stories through an AR avatar. He is passionate about leveraging technology to create meaningful connections between tourists and destinations, particularly in island settings.
PANEL IV
NOV 1
st
Challenges and Opportunities for Island Destinations
Arnar Már Ólafsson
Director General of the Icelandic Tourist Board
Arnar Már Ólafsson
Arnar Már Ólafsson is the Director General of the Icelandic Tourist Board, a position he has held since March 2023.
He brings extensive leadership experience in tourism, having worked in various roles, including marketing head at Icelandia, as well as leadership positions with Icelandic Mountain Guides and Iceland Rovers. Also, Arnar has years of guiding experience.
Arnar holds a DESS degree in international marketing and tourism from the Université de Savoie. He has also contributed to academia, teaching and directing tourism studies at the University of Iceland and the University of Akureyri, while serving as director of the Icelandic Tourism Research Centre.
Rosa Costa
Regional Director for Tourism
Rosa Costa
Rosa Maria Carreiro Machado Costa holds a degree in Hotel Management from the Estoril Hotel and Tourism School (2003).
From March to December 2020, she was the Executive Director and Administrator of Pousadas de Juventude dos Açores - Azores Youth Hostels.
In 2018 and 2019, she provided advice on projects developed in the areas of accommodation, tourist entertainment and tourism operations. She also served as adviser for Tourism to the Ponta Delgada City Council.
She held the position of Technical and Commercial Director at the company Futurismo Azores Adventures (tourist animation company) from 2009 to 2018.
Since 2006, she has been involved in vocational training in the area of tourism in several vocational training schools. She also organised and led, as Chief Expert, the Euroskills, Portugal Skills and Azores Skills competitions in the Hotel Reception category from 2009 to 2015.
She held the position of Assistant Director at the Marina Atlântico and Açores Atlântico Hotels (Bensaúde group) from 2003 to 2008.
PANEL V
NOV 1
st
Zero Carbon Islands and How to Decarbonize the Tourism Sector
Duarte Conde
Graciólica
Duarte Conde
Duarte Conde Silva was born on the island of Graciosa, Azores. He has a degree in Energy Engineering from the University of Trás-os-Montes and Alto Douro, and a master's degree in Electrical Engineering, branch of Electrical Energy Systems from the Instituto Superior de Engenharia do Porto. He has been head of plant in Graciólica's Hybrid Energy Production system since 2018, having also worked in other roles on the same project since 2015.
Philippe Moreau
Greener Act
Philippe Moreau
Distinctive 5* hotel management background in Europe and in Asia, Philippe has worked for ACCOR, MERIDIEN and MINOR GROUP after graduating from hotel management school in Switzerland in 1990. During this time, he held senior management positions whilst being part of pre-opening teams in Thailand, Burma, France, Portugal, Brazil and Angola.
More recently he specialised in sustainable development and was responsible for the tourism development in São Tomé & Principe, West Africa of www.hbdprincipe.com for 10 years until he founded in 2017 www.pmhospitality.com and www.greeneract.com in order to have a more conscious and responsible approach to sustainable development. Philippe is also President and CEO of https://www.palheironatureestate.com, a centennial tourism family business located on the Island of Madeira in Portugal.
He believes that we can harness positively the power of the tourism industry and improve the livelihood of local communities, while protecting the natural environment by Travelling and Acting in a more Sustainable way.
PANEL VI
NOV 1
st
Impact of Tourism on Local Communities
Ingrid Reis
CEO Espiral
Ingrid Reis
CEO of Espiral Soluções Socioulturais, a company that works on Social Impact, Creative Economy and Sustainability projects.
She is a social worker, specializing in Sociology and Health from the University of Medicine of Porto - Portugal.
She has worked as a consultant for: UNOPS ́S; UN-HABITAT; UNESCO; FUNDOGLOBAL; Rio de Janeiro State Government Departments and the Pereira Passos Institute.
Adriano Quintela
Blue Azores
Adriano Quintela
Adriano Quintela specialises in marine environmental planning systems, with an emphasis on governance and participatory processes. He is currently the scientific coordinator of the Blue Azores Programme, an initiative dedicated to the conservation of the Azores' marine ecosystems.
With a degree in Biology, specialising in Marine Biology, and a PhD in Geography, in Integrated Management of Coastal Zones, from the University of the Azores, he has focused his research on Marine Spatial Planning (MSP). This field is fundamental to the sustainable use of the ocean, helping to reduce conflicts between sectors and promote synergies between different activities. Through MSP, it is possible to encourage investment by creating predictability, transparency and clearer rules, as well as increasing cross-border co-operation, developing coherent networks of protected areas and protecting the environment by identifying impacts early and exploiting opportunities for the multiple use of space.
His scientific career has always been driven by the motivation to act as a link between the scientific community and the competent authorities involved in the decision-making process. Throughout his career, he has participated in various international projects that explore the interactions between natural, physical and human systems in coastal and marine environments, and as a researcher at the University of Aveiro, he was part of the team responsible for the Strategic Environmental Assessment of the National Maritime Space Situation Plan, in its four subdivisions.
Moderators
Carolina Mendonça
Azores DMO
Panel V Moderator
Carolina Mendonça
With over 8 years' experience in the field of sustainable development, Carolina has a degree in business management and sustainable tourism, and is a highly goal-oriented professional. She has worked as a sustainability consultant, driving positive change in more than 200 local organizations.
As a citizen of the Azores, Carolina dedicated herself from an early age to working to protect the local environment and contribute to the well-being of the local community. Her skills and passion for sustainable development in the Azores resulted in her being invited by the Regional Government of the Azores to become Coordinator of the Azores DMO, and today she is responsible for the process of certifying the Azores as a sustainable destination.
The Azores are today a leading destination in sustainable tourism, being the first archipelago in the world to be certified as a sustainable destination according to the GSTC criteria.